What is Digital Marketing and How to Choose the Right One for your Business
Updated: Sep 16, 2019
We have so many people who ask us what is digital marketing and how does it work. Digital marketing is the marketing of products, goods or services using electric mediums or the internet. It is mostly done on the Internet but can also including mobile phones, display or advertising boards and many other forms of technological display. Digital marketing is everywhere and can be seem in the rolling picture in a store window or on the perfume screen we see at the airport.
Here is a list of the main types of digital marketing you might want to consider for your business.
Search Engine Optimization or (SEO) is used to maximize the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine. It is important that you get the right traffic for your business. If you sell cars and attract a high volume of customers looking for carpets this type of online traffic will not be useful to your business.
Content Marketing - Focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. The main goal of content marketing is to drive profitable customer action.
Search Engine Marketing or (SEM) is sometimes referred to as paid search or pay per click (PPC). This form of digital marketing strategy aims at increasing the visibility of your website in search engines. This is usually done by paying one of the major search engines. These are the adverts you pay for on Google AdWords and Bing Ads.
Social Media Marketing or (SMM) refers to attracting traffic and attention to your business using social media. This is used to increase exposure and drive traffic to your business. Here are a main types of social networking:
For Photo posting (Instagram, Snapchat, Pinterest).
(Facebook, LinkedIn, Google+).
Microblogging (Twitter, Tumblr).
Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
Affiliate Marketing - Is where you get someone like an influencer to do marketing on your behalf. This type of performance-based marketing rewards (can include products or services) each affiliate for visits or customer brought by the affiliate’s (or influencers) own marketing efforts.
Email Marketing - Email marketing is sending commercial message often to a group of people via email. Each email you send to an existing, potential or current customer could be considered email marketing.
Instant Messaging Marketing is a very good way of communicating with your customers. There are a number of apps that let you create small target groups for your business. You can make your topics for your customers. This type of marketing offers a one-to-one channel with a high level of engagement, personalization and effectiveness.
There is no set rules as to which form of social media marketing or digital marketing will work best for your business. Most of the clients we work with find that a combination of campaign works best. We suggest that you use a cross-channel marketing or multi-channel marketing. This practice of using multiple platforms to reach your audience. Think of how each person is an individual and does not like the same things. Not everyone uses every single platform, it’s a good idea to have a presence on a few, and share some of the same content across the different networks.