Clients ask us “why does my business need to be on social media?” Over the years marketing has changed and we see these changes everyday. If you run a local shop, small business or a group of companies, social media is an essential part of your marketing tool.
The varied social media platforms (Facebook, Instagram, Twitter, Snapchat…) are there to help you connect with customers, increase awareness about your brand, find you leads, and get you sales. There are billions of people around the world using social media each month and this number continues to grow.
Building Awareness
Social media works for your business by building awareness. If people don’t know about you they cannot find you so they won’t use your services or become your customers. Social media helps to boost your visibility among potential customers. It allows you to reach a wider audience by using a small amount of time and very little effort. And best of all it’s free! To create a profile for your business you only need your company name, a vision and some creativity.
Shows Authority
Customers lose interest and tend not to relate to businesses that publish boring, unimaginative social media posts. We always say let your business personality come across in everything you share. When thinking about communicating with your online audience ( say to yourself); If you are asked to describe your brand what does it look like? What does it sound like? Who does it represent, who are you? Always ask yourself what would and image of your business brand look like?
Always be relatable, you can do this in a casual, friendly, humorous or formal way. Use your social media account to be true to who you are not who you think you should be. Followers want to see real people behind your social posts. This is the ideal chance for you to share yourself and your brand with them.
Encourage Engagement
Social media channels are always changing. Creators, business and producers release new features daily, weekly and monthly. The means that there is a constant engagement with their followers most of who are dedicated and always on the look out for new material. In order for you to keep your business in sight of your followers we recommend that you find the right fit for you.
How to find the right social media platform for your business:
You do not have to be on every platform. the best thing to do is to use a few ( Instagram, Facebook and Twitter are the most popular platforms) to connect with your clients. We have spent a lot of time working with these different mediums and have learnt that different ways of communication will give you different results.
The best thing to do is experiment with a variety of posts on a number of social media platforms .You can post a series of Instagram Stories to give customers a behind-the-scenes tour of your workspace. Your next post can be a humorous meme, you can do a quick vlog, a pod cast or you can host a quick Q&A session via Facebook Live video streaming. Over time, you will find what works best for your business.
Provide Support
Social platforms has helped to break down barriers between companies and their customers. a lot of people search online and use social media instead of calling a company. As soon as a client or potential customer puts your company name into search engine they will see all your social media links and many people like to use the internet and ( Youtube, Instagran, Facebook or Twitter) to solve problems or find information.
Help to fill your job vacancy
We do a lot of post across varies social media platforms this help our clients to find the right candidate to fill specified roles. This has been rather successful in niche markets. Social media is particularly good for business that recruit workers internationally. We can use pictures and hashtags that are international's recognised.
Saves money on your marketing costs
Marketing costs adds up, and not everyone can afford to run big campaigns. The advantage of using social media is that you get value for your money with the right kind of advertising. Your business, regardless of the size or budget has an opportunity to grow the audience and reach your objectives through ads on social platforms like Facebook, Youtube and Instagram.
When building your advertising campaign it is important to know your goals and the audience you are trying to reach. To get the most for your budget make sure your advert is suited for your business. Don’t waste your money on unhelpful advertising. Avoid overly worded ads, and opt for content that educates or entertains (or does both at the same time).
Social media is a now essential for your business marketing. It doesn’t have to be stressful or difficult. Take the first step by hiring us to create a profile so that you can start engaging with your customers.